Actresses Keep Using Cream Before Paparazzi — But Why?
Vaseline Paparazzi Ad Campaign, In the past few weeks, fans and paparazzi noticed a strange yet interesting trend — many Indian actresses suddenly started applying cream on their face or hands as soon as cameras spotted them. At first, it looked like a new skincare ritual, but soon it was revealed that this wasn’t a personal habit.
It was actually part of Vaseline’s latest ad campaign — one of the most unique celebrity endorsements seen in Bollywood.
The Idea Behind the Campaign
Vaseline turned everyday paparazzi moments into advertising opportunities. Instead of running a traditional TV commercial, they asked popular actresses to use the product naturally in front of cameras, ensuring the act looked candid yet impactful.
This strategy blurred the line between real life and promotion, creating buzz on social media as fans began questioning, “Why are so many celebs suddenly applying cream in public?”
Actresses Involved
Several big and small screen celebrities became part of this campaign, including:
- Jasmin Bhasin
- Huma Qureshi
- Jannat Zubair
- Tejasswi Prakash
- Gauahar Khan
Each of them was spotted casually pulling out a Vaseline cream tube and applying it while paparazzi clicked photos.
Why This Campaign Stands Out
- Breaking the Routine:
Instead of billboard ads or sponsored posts, Vaseline used candid paparazzi videos. - Authenticity Factor:
Fans initially believed it was real skincare behavior, which made the campaign more believable. - Massive Social Reach:
Every paparazzi clip gets shared widely on Instagram, YouTube, and entertainment portals, giving Vaseline organic visibility. - Celebrity Power:
By involving actresses across TV, films, and OTT, Vaseline targeted multiple audience bases.
Impact on Marketing
This campaign might be a game-changer for celebrity endorsements in India. Instead of scripted ads, we might see more brands integrating with paparazzi culture, using everyday celebrity spotting as their new advertising platform.
Vaseline paparazzi ad campaign looked like a random skincare trend among Indian actresses turned out to be a masterstroke by Vaseline’s marketing team. With stars like Jasmin Bhasin, Huma Qureshi, Jannat Zubair, Tejasswi Prakash, and Gauahar Khan leading the way, Vaseline successfully created an innovative buzz — proving once again that the best ads don’t always look like ads afaqs
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